How COVID-19 has changed B2B sales forever | McKinsey

The Ultimate Guide to B2B Marketing in 2024 [New Data + Expert Tips]

The number one goal for B2B marketers in 2024 is increasing revenue and sales. Looking ahead, B2B marketers' top priority in 2024 is the same as last year — to increase revenue and sales. For context, here are the top five B2B marketing goals: Increase revenue and sales (22%). Improve customer experience (19%).

How B2B sales have changed during COVID-19 | McKinsey

To better understand how both customers and sellers are reacting, we launched a survey of B2B businesses across 11 countries in seven sectors and across 14 categories of spend. 1 According to a McKinsey Pulse Survey carried out among B2B companies in April 2020. Survey included >3,600 B2B decision makers in all sizes of companies, from <$100 ...

The Ultimate B2B Marketing Strategy Guide for 2020 | Blue Corona

Lead generation strategies. Retention and recovery strategies. Step 3: Execute. Executing your B2B marketing plan. By the end of this guide, you should have a solid understanding of today's B2B landscape, the trends and behaviors to capitalize on, and strategies the pros use to increase leads, sales, and revenue.

B2B eCommerce: Here's What Every B2B Company Needs to Know - Forbes

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it's anticipated to be the area of largest eCommerce growth from 2020 to 2025.

PDF Future of B2B sales: The big reframe - McKinsey & Company

Growth, Marketing & Sales Practice Future of B2B sales: The big reframe. ing & Sales PracticeFuture of B2B sales: The big reframeNovember 2022Customers nowadays expect more and companies need to shift to put them at the center of sal. s—by improving channels, technology, talent, incentives, and culture.This article is a collaborative efort by ...

B2B e-commerce in the United States - statistics & facts

E-commerce share of total B2B sales in the United States from 2020 to 2023 Basic Statistic E-commerce share of B2B and B2C shipments, sales and revenues in the U.S. 2019-2021

32 B2B Marketing Strategies Revealed by Experts in 2020 - UnboundB2B

32 B2B marketing experts share their strategies for 2020, emphasizing the need for businesses to adapt to the changing landscape. They highlight the importance of humanizing the brand, incorporating videos and chatbots, measuring content ROI, focusing on personalization and meaningful content, working on cross-platform presence, leveraging LinkedIn, creating great content for search, and ...

Key Findings from the 2020 B2B Ecommerce Market Report

This Key Findings from the 2020 B2B Ecommerce Market Report gives you a sneak peek at the full B2B Ecommerce Market research report, and helps provide answers to these tough questions. This includes over a dozen data-packed chats, an analysis of analysis of B2B ecommerce market growth, and the trendsetters shaping the future of B2B ecommerce.

2020 B2B Marketing Trends: 8 Things You Need to Know

Perhaps this is a bit hopeful, but 2020's B2B marketing trends should include a (re)focus on delivering experiences and messaging that get the attention and wallet share of potential buyers. If the marketing community stops worrying about self-fulfillment and self-aggrandizement, they'll be able to put the focus back on what really matters ...

Five B2B Marketing Trends To Watch In 2020 - Forbes

According to HubSpot research, email is already considered the preferred method of business communication for most business decision makers, and 2020 promises even better opportunities for growth ...

B2B ecommerce grows after a rough ride in 2020

Sales on B2B ecommerce sites grew by 10% to $1.39 trillion in 2021 from $1.26 trillion in 2019. Combined with e-procurement sales, B2B ecommerce sales in 2020 increased by 11.8% to $2.19 trillion. B2B digital sales channels—including e-procurement, electronic data interchange (EDI) and other channels in addition to ecommerce sites—increased ...

B2B Ecommerce in 2024: Learn Everything You Need to Know

In 2020, the global B2B ecommerce market was valued at $14.9 trillion — over five times that of the B2C market. On top of that, Forrester predicts that B2B ecommerce will account for 17% of all B2B sales in the U.S. by 2023, reaching $1.8 trillion. Needless to say, B2B ecommerce is reaching new heights. B2B ecommerce, or business-to-business ...

U.S. B2B e-commerce value 2021 | Statista

Share of U.S. B2B sales via e-commerce 2020-2023 E-commerce share of B2B and B2C shipments, sales and revenues in the U.S. 2019-2021 B2B organizations' revenue share from digital channels in the U ...

B2B Content Marketing in 2020 [Research]

New 2020 #B2B #research reveals findings from goals & preferred channels to outsourcing & tech via @CMIContent. Share on X. As a whole, this year's B2B research provides valuable insights you can use to gauge your efforts vs. your peers and make the case to stakeholders. To help identify your best opportunities, let's look at several key ...

B2B Digital Transformation 2020 - Forbes

The move to digital has been a long time coming in the B2B space, and it has the power to completely change how clients interact with brands and run their businesses. Research has found that B2B ...

B2B Pulse: How B2B decision makers are responding to the coronavirus crisis

B2B Pulse: How B2B decision makers are responding to the coronavirus crisis Through a series of recurring global surveys, we are tracking how customers' expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

The B2B Marketing Conference I B2B Forum by MarketingProfs

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. For over 15 years, marketers have joined us to develop careers, expand networks, dream up new ideas, and celebrate the magic of marketing.

B2B Marketing Expo US 2023

The B2B Marketing Expo US offers a world class event agenda covering how marketing professionals can advance their businesses and own personal careers. Hundreds of suppliers and expert speakers will demonstrate the latest technologies and discuss the most innovative services available. Educational masterclasses provide more in-depth hands on ...

B2B Marketing Exchange - October 1 - 3, 2024

The B2B Marketing Exchange (#B2BMX) is the premiere event series for marketing and sales practitioners looking to reimagine their approaches to revenue generation. These events are designed to empower professionals with the latest strategies, tools, and insights to advance their brand and careers.Attendees can expect sessions from industry leaders, networking opportunities with their peers in ...

The B2B Marketing Expo - US | LinkedIn

Europe's leading sales and marketing event; The B2B Marketing Expo arrives at the Miami Beach Convention Center on the 6th & 7th of March. With over 5000 ambitious marketers visiting, more than ...

Global e-commerce jumps to $26.7 trillion, COVID-19 boosts ... - UNCTAD

The dramatic rise in e-commerce amid movement restrictions induced by COVID-19 increased online retail sales' share of total retail sales from 16% to 19% in 2020, according to estimates in an UNCTAD report published on 3 May.. UNCTAD released the report as it hosted a two-day meeting on measuring e-commerce and the digital economy.. According to the report, online retail sales grew markedly ...

Welcome: Los Angeles - B2B Marketing Expo 2024

The B2B Marketing Expo offers a world class event agenda covering how marketing professionals can advance their businesses and own personal careers. Hundreds of suppliers and expert speakers will demonstrate the latest technologies and discuss the most innovative services available. Educational masterclasses provide more in-depth hands on ...

Testify Marketing - Home

97% of B2B buyers feel that user-generated content like consumer reviews are more credible than other types of content. At Testify Marketing , we leverage our background in creative production, digital marketing, and direct-response advertising to build effective testimonial programs that speak directly to your core-consumers using real ...

The Three P's Of Thought Leadership: A Primer - Forbes

The goal of B2B content marketing is to offer valuable information to customers and make your brand memorable so that your brand is top of mind when customers are ready to raise their hands to ...