White Papers in B2B Marketing: Uses, Types, Tips, Templates

How to Write a White Paper in 10 Steps (+ Tips & Templates) - Visme

White papers can help move the needle for your sales team as well. A Demand Gen Report revealed that 71% of B2B buyers used white papers to analyze purchasing decisions. So if you're looking to funnel in high-quality leads, you can use whitepapers as a lead magnet.

Unlock the Mystery to B2B Whitepapers: 13 Quality Examples

According to Demand Gen Report, there's a 47% chance that Bob the B2B buyer wants to view at least 3 to 5 pieces of content before even engaging with your sales team. And 37% of B2B buyers read a whitepaper along the purchasing journey, as reported by FocusVision. Source. Whitepapers establish you as a thought leader.

How To Write an Exceptional White Paper for Your B2B Brand

3. Craft an attention-grabbing title. If choosing the most relevant white paper type is the best way to persuade readers, then crafting a powerful title is how you compel them to read it. This is a point that Robert Bly, author of The Copywriter's Handbook, has been writing about for four decades.

The 25 Most Beautiful B2B white papers on the planet

This B2B white paper by Madison Logic is the second B2B white paper we found exciting on the subject of account-based marketing. Titled What is Account-Based Marketing (ABM), this 7-page paper is brief and to the point. The design features several illustration styles including a broken line designed to connect related content.

How to Write a White Paper in 10 Steps (Plus 4 Examples) - Uplift Content

White papers rank among the top content formats for B2B buyers, especially in the early and middle stages of the funnel, according to the 2023 Demand Gen Report. When researching a solution, buyers gravitate to white papers because they want to validate the legitimacy of a solution through use cases and analytical data.

What is a Business White Paper? Importance, Lengths, and Examples

A well-crafted b2b white paper can significantly impact how current and prospective clients perceive a company's expertise and value offerings. Moreover, the strategic incorporation of b2b marketing white paper elements into your content strategy can help in addressing complex solutions, which are often needed in today's competitive market.

How to write a compelling B2B marketing white paper

What your B2B marketing white paper should cover. Your B2B marketing white paper should seek to tackle a common problem that your industry faces — and should always be backed up by evidence obtained through meaningful research. By presenting your company as offering the solution, you can stamp your authority on the issue. ...

White Paper Templates: Our Favorites, How To Create Your Own ... - Brafton

Essential B2B Marketing Material. White papers are particularly valuable content assets in B2B marketing. Products and services oriented toward organizations may need more space for explanation than a blog post. Business prospects will likely ask for more details on products and services - which you can efficiently deliver through a white paper.

White paper marketing for B2B | Visable

White paper and e-book: this is the difference. In B2B marketing, white papers or e-books are very popular. The difference: White papers focus on a very specific problem and are based mainly on data and research. Here is where potential customers can get relatively quick help. They are more or less used solely for digital marketing.

What is a White Paper? Format, Types and Examples

According to the B2B Content Marketing 2018 Benchmarks, Budgets, and Trends report, white papers are one of the top 4 most effective types of marketing collateral preferred by 71% of companies. Content marketers across industries use white papers as potential tools for sales .

25 White Paper Examples & Templates to Use Right Away [2024] - Visme

While a white paper and case study are great for B2B marketing, they serve two very different purposes. A white paper analyzes and solves a problem, including research and data to support its findings or argument. On the other hand, a case study highlights real-life examples of a customer whose problem was successfully solved with a brand's ...

Ultimate Guide to White Papers for B2B Marketing

Learn about white papers for B2B marketing, how to write one, how to promote them and examples of white papers for B2B marketing.

How to Write a White Paper for B2B SaaS Businesses (+8 Distribution ...

A Forrester research reveals that 60% of B2B buyers prefer not to interact with a sales rep as a part of their primary research. Thus, white paper allows marketers to nurture leads at each funnel stage, thereby maximizing the likelihood of them becoming paying customers. 3. It Establishes Thought Leadership.

White Paper: Types, Purpose, and How to Write One - Investopedia

White Paper: A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service. White papers ...

B2B Writing Guide: Content Types, Best Practices, & Top Metrics - Semrush

4. White Papers. White papers are comprehensive reports that give readers in-depth information on a specific topic. But they shouldn't be overly promotional. The main purpose of a white paper is to highlight a problem the audience faces and provide facts and evidence that point to a solution. White papers are often—but not always—gated.

10 Amazing WhitePaper Examples (& Useful Tips To Stand Out)

BBN, a leading B2B marketing firm, released a white paper that examines the effect and advantages of 5 distinct technologies on marketing outcomes. View the white paper. 7. Mdg White Paper. Mdg has a high bar to meet as a well-known marketing-driven company. With the help of this well-designed white paper, it explains how to use the power of ...

White paper - Wikipedia

White paper. A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea.

This Just In: 6 out of 10 B2B marketers use white papers

The past 10 years of B2B white papers. As for white papers, here's a chart I made from the CMI research. Over the past 10 years, on average 62% of B2B marketers surveyed have used a white paper in the past year. But look what happened in 2019 through 2021: a huge drop of more than 25 points! That number bounced back nine points in 2022, but ...

B2B Commerce White Paper | commercetools

For a commerce strategy to be successful, it must take this reality into account. In this white paper, we break down the critical requirements of B2B commerce and inform decision makers about how to lay the technological foundation for sustainable business success — and why MACH (Microservices-based, API-first, Cloud-native, Headless ...

Marketing White Papers - B2B International

In examining the customer experience of over 500 b2b brands, we identified a step-by-step process to achieving b2b customer experience excellence that applies to virtually all b2b brands. ... Ethnography In Business To Business Markets. A Guide On What, When And How. This whitepaper introduces the subject of ethnography, an increasingly popular ...

White Paper Marketing To Generate High-Quality Leads - UnboundB2B

Promoting your white papers involves a complex understanding of the market and implementing a mix of strategies to make the most of it. The best way to do this is to partner with a B2B demand generation company. In this article, we look at 5 ways to generate leads using white paper marketing. #1.