Subdomain vs. Subdirectory: What They Are & Which Is Better for SEO

Subdomain or Subdirectory? What They Are & How They Affect SEO

Subdomain vs. Subdirectory. A subdomain compartmentalizes your website so you can establish specific content types that are distinct from your root domain. On the other hand, a subdirectory is a pathway within your site. Subdirectories are a level within the domain's hierarchy. Subdirectories branch off from the subdomain they belong to.

Subdomain vs Subdirectory: Subdirectories Are Not Better Than ... - Ahrefs

Final thoughts on using a subdomain vs subdirectory. Changes introduce risk. You might want to think twice before changing from a subdomain to a subdirectory if the only reason you're doing it is for SEO. If you have a case where you migrated and saw an uplift without any of the changes above, I'd love to see it.

Subdomains vs. Subdirectories: Which Is Better for SEO?

SEOs want to know three things: If Google treats content organized by subdirectories differently than content separated by subdomains. If there is different treatment, which systems distinguish between them and how they work. Which configuration is ultimately better for rankings, traffic, and revenue.

Subdomain Vs Subdirectory: Which Is Better For SEO? - Reliablesoft

A hidden but important benefit of subdirectories for SEO is that they help you protect your website from some Google algorithms, particularly the Google Helpful Content and Reviews updates. For example, let's say you have many product reviews in a subdomain on your website (e.g., reviews.example.com).

Subdomain vs. Subdirectory: Pros, Cons, + Which is Best - HawkSEM

A subdomain is a separate website within your main domain. It's a way to create different websites using a unique prefix before your domain name. For example, "blog.example.com" or "shop.example.com.". As Askar explains, a subdomain is a "child domain" (or an extension) of the root or "parent" domain. A subdirectory works like ...

Subdomain vs. Subdirectory: Which is Better for SEO?

A subdomain operates like a distinct, separate website, independent from the main domain. In contrast, a subdirectory is a tightly-knit part of your primary domain, treated as an integral segment by search engines. When it comes to SEO impact, both present their unique advantages.